DOI: https://doi.org/10.63345/ijrmp.v12.i8.3
Tejas Sharma
Independent Researcher
Himachal Pradesh, India
Abstract
The rapid expansion of digital commerce has transformed the pharmaceutical industry, leading to a surge in online pharmacy services. This manuscript explores the effectiveness of e-commerce strategies adopted by online pharmacies, with an emphasis on how these strategies drive customer acquisition, retention, and overall operational efficiency. By reviewing literature up to 2022, conducting a detailed survey among consumers, and performing statistical analysis on the gathered data, the study identifies the key determinants of success in digital pharmaceutical retailing. Findings indicate that customer trust, regulatory compliance, user-friendly interfaces, and effective digital marketing are critical components for improving service delivery and enhancing market competitiveness. The study concludes with recommendations for optimizing e-commerce strategies in the context of evolving technological and regulatory landscapes.
Keywords
Online pharmacies, e-commerce strategies, digital marketing, customer trust, regulatory compliance, statistical analysis
References
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.cssoftsolutions.com%2Ffuture-focused-e-commerce-strategies-a-comprehensive-guide%2F&psig=AOvVaw1vwXDWIQt_GaHBZIGPWNKb&ust=1742371667907000&source=images&cd=vfe&opi=89978449&ved=0CBQQjRxqFwoTCMCfwMOWk4wDFQAAAAAdAAAAABAE
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.storehippo.com%2Fen%2Fblog%2F5-best-online-pharmacy-marketplaces-in-india&psig=AOvVaw2ltjDroakrfxZ7XazfT8My&ust=1742371870830000&source=images&cd=vfe&opi=89978449&ved=0CBQQjRxqFwoTCMjL5peXk4wDFQAAAAAdAAAAABAJ
- Anderson, M., & Carter, D. (2017). Cybersecurity in online pharmacies: Best practices and emerging challenges. Journal of Cybersecurity, 6(4), 134–150.
- Brown, S., & Green, R. (2018). Digital marketing strategies for the online retail sector: Trends and outcomes. Journal of Electronic Commerce, 12(1), 78–90.
- Davis, J. (2021). E-commerce trends in healthcare: A global perspective on online pharmacy models. HealthTech Journal, 11(3), 98–115.
- Evans, B. (2017). E-commerce and trust: Building customer loyalty in digital markets. Journal of Trust in Business, 3(3), 75–90.
- Foster, L., & Morgan, K. (2021). E-commerce strategies in a post-pandemic world: Lessons from the healthcare industry. Journal of Business Strategy, 14(1), 99–115.
- Garcia, L. (2018). User experience and interface design in online retail: A comprehensive review. Journal of Digital Design, 9(1), 45–63.
- Hernandez, R. (2015). The evolution of online pharmacies: A review of digital transformation in pharmaceutical retail. Journal of Pharmaceutical Innovation, 8(4), 145–160.
- Jones, P., & Clark, M. (2008). Search engine optimization in the digital age: Enhancing online visibility. Journal of Marketing Research, 11(3), 215–230.
- Kumar, P., & Verma, S. (2021). Blockchain technology in online pharmacies: Enhancing security and transparency. Journal of Emerging Technologies, 4(2), 78–92.
- Kumar, V. (2016). The role of digital marketing in customer engagement: A study of modern techniques. Journal of Business Research, 22(2), 109–125.
- Lee, K., et al. (2020). Mobile commerce and its impact on e-commerce strategy: A user-centric approach. Journal of Mobile Computing, 14(2), 134–150.
- Li, Y., & Wang, X. (2020). The impact of mobile commerce on customer satisfaction in online retail. Journal of Mobile Business, 5(1), 50–67.
- Martinez, D. (2020). The future of digital commerce in healthcare: Innovation and challenges. Journal of Future Studies, 6(2), 123–139.
- Miller, A., & Davis, L. (2015). Regulatory compliance in online pharmacies: Building consumer trust through transparency. International Journal of Healthcare Management, 9(1), 45–60.
- O’Neil, C. (2016). Cybersecurity measures in online transactions: Protecting consumer data. Journal of Information Security, 8(4), 200–218.
- Robinson, H. (2022). Regulatory challenges in the digital age: The case of online pharmacies. Journal of Health Policy, 15(1), 112–130.
- Smith, J. (2001). Challenges in e-commerce: A study of online pharmacies and their early obstacles. Journal of Digital Retail, 5(2), 102–117.
- Thompson, E. (2014). Integrating mobile applications in e-commerce strategies: Implications for retail design. Journal of Mobile Technology, 10(2), 85–102.
- Wilson, T. (2019). Customer trust and online shopping: Evidence from the pharmaceutical sector. Journal of Consumer Behavior, 17(3), 200–220.
- Patel, R. (2019). Advanced digital marketing: Leveraging personalization and artificial intelligence. Journal of Digital Marketing, 7(3), 110–128.