Consumer Trust in Online Pharmacies: A Behavioral Analysis

Er. Akshit Kohli
ABESIT Engineering College

Crossings Republik, Ghaziabad, Uttar Pradesh 201009, India

akshitkohli69@gmail.com

Abstract

The rapid expansion of e-commerce has significantly influenced the healthcare sector, particularly in the realm of online pharmacies. This manuscript investigates consumer trust as a pivotal determinant of online pharmacy usage. Drawing on behavioral theories and prior empirical research, the study examines the factors that influence trust among consumers when purchasing pharmaceuticals online. The research employs a mixed-methods approach, combining survey data and in-depth interviews, to unravel the multifaceted nature of trust formation. Key findings indicate that perceived risk, regulatory assurance, website design quality, and the reputation of the pharmacy significantly affect consumer trust. The implications of these findings extend to policy makers, online pharmacy operators, and healthcare professionals striving to enhance the safety, reliability, and acceptance of digital pharmaceutical services. The study concludes by offering strategic recommendations to bolster consumer confidence and ensure sustainable growth within this digital domain.

Fig.1 Behavioral Analysis , Source[1]

Keywords

Consumer Trust; Online Pharmacies; Behavioral Analysis; E-commerce; Perceived Risk; Regulatory Assurance; Digital Healthcare

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