DOI: https://doi.org/10.63345/ijrmp.org.v8.i9.1
Neha Sinha
Independent Researcher
Odisha, India
Abstract
The rapid advancement of artificial intelligence (AI) in healthcare and pharmacy applications promises significant improvements in diagnostics, personalized treatment plans, and patient engagement. However, the integration of AI also raises profound ethical challenges regarding data privacy. This paper explores the ethical implications associated with the collection, storage, and utilization of sensitive health information in AI-enabled healthcare and pharmacy apps. By reviewing literature up to 2019, this manuscript examines the evolving landscape of data privacy concerns, regulatory frameworks, and stakeholder responsibilities. The study adopts a mixed-methods approach, combining qualitative analysis of policy documents and case studies with quantitative assessments from survey data among healthcare providers and patients. The results underscore the need for transparent data governance, robust security protocols, and ongoing ethical deliberation to balance innovation with patient rights. This paper concludes with recommendations to improve ethical practices, stressing the importance of interdisciplinary cooperation in addressing the multifaceted challenges of data privacy in the digital health era.
Keywords
AI; healthcare; pharmacy apps; data privacy; ethics; regulation; patient rights; data governance
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