The Influence of Social Media Marketing on Consumer Trust in Online Pharmacies

DOI: https://doi.org/10.63345/ijrmp.org.v10.i8.2

Sujit Mandal

Independent Researcher

Asansol, West Bengal, India

Abstract

Social media marketing has transformed how industries communicate with consumers, including the pharmaceutical sector. This study explores the relationship between social media marketing strategies and consumer trust in online pharmacies. In a digital environment marked by rapid information exchange and high consumer engagement, trust is pivotal in shaping purchase decisions. This research examines factors such as content credibility, influencer endorsements, and interactive communication. Through a mixed-methods approach—including a survey of online pharmacy users and statistical analysis of the data collected—this paper provides empirical evidence on how social media marketing influences consumer trust. The findings indicate that transparency in marketing communication, consistency of information, and consumer engagement significantly enhance trust levels. Implications for online pharmacies and marketers are discussed, emphasizing the need for robust, ethical marketing practices in digital environments.

Keywords

Social Media Marketing; Consumer Trust; Online Pharmacies; Digital Engagement; Influencer Endorsements

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