Analyzing Consumer Behavior Toward Online Pharmacy Services

DOI: https://doi.org/10.63345/ijrmp.v11.i4.1

Kalyan Singh

Independent Researcher

Jharkhand, India

Abstract

This study investigates the factors that shape consumer behavior toward online pharmacy services. With the rapid expansion of digital health platforms, the ease of access to medication and healthcare information has increased considerably. However, consumers exhibit varying attitudes, perceptions, and levels of trust that influence their decision-making processes. Through a mixed-methods approach combining survey data with statistical analysis, this research identifies critical determinants such as perceived risk, convenience, service quality, and privacy concerns. The findings underscore the importance of trust-building and regulatory assurance for fostering consumer acceptance and satisfaction in the online pharmacy market.

Keywords

Online pharmacy, consumer behavior, digital health, perceived risk, convenience, trust, privacy

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