DOI: https://doi.org/10.63345/ijrmp.v12.i4.4
Charu Thakur
Independent Researcher
Himachal Pradesh, India
Abstract
The COVID‐19 pandemic has not only challenged global health systems but also significantly affected the pharmaceutical industry’s pricing structures. This study investigates the effects of the pandemic on pharmaceutical pricing across diverse international markets. By reviewing literature up to 2022 and employing mixed‐methods research—including statistical analysis of pricing trends and survey data from industry stakeholders—we assess the changes in pricing dynamics during the crisis period. Our findings indicate that the pandemic accelerated price volatility due to supply chain disruptions, regulatory interventions, and shifts in demand for critical medications. Moreover, the crisis prompted both short‐term emergency pricing measures and long‐term strategic adjustments by pharmaceutical companies. Policy implications are discussed in relation to ensuring equitable access to essential drugs while maintaining industry innovation. This study contributes to the growing body of literature on healthcare economics during global crises by providing comprehensive insights into the pandemic’s impact on pricing strategies. Future research directions are identified to further explore dynamic pricing models and the integration of digital health innovations in pharmaceutical markets.
Keywords
COVID-19; Pharmaceutical Pricing; Global Impact; Healthcare Economics; Supply Chain Disruption; Regulatory Intervention
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