Siddharth Chauhan
Independent Researcher
Uttar Pradesh, India
Abstract
Corporate Social Responsibility (CSR) in healthcare, particularly in the pharmacy sector, is emerging as a strategic tool for not just promoting community well-being but also strengthening trust between pharmacies and the populations they serve. This study investigates how CSR programs, such as health education initiatives, community wellness screenings, and access-to-medicine programs, impact public trust in pharmacy services. Employing a mixed-methods approach, we analyze case studies of community pharmacy chains and local independent pharmacies that have implemented CSR strategies. The results suggest a significant positive correlation between structured CSR engagement and heightened community trust, particularly in underserved urban and rural settings. This paper contributes to the growing discourse on ethical healthcare branding, emphasizing that sustainable CSR activities can enhance reputational capital, improve medication adherence, and expand health literacy among vulnerable groups.
Keywords
CSR in Healthcare, Community Trust, Pharmacy Services, Health Literacy, Access to Medicines, Corporate Ethics, Patient Engagement, Public Health Outreach, Community Pharmacists, Stakeholder Impact
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