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DOI: https://doi.org/10.63345/ijrmp.v8.i4.1
Sundar Singh
Research Scholar
North East Christian University
Dimapur, Nagaland, India
Dr. Rakesh Kumar
Research Guide
North East Christian University
Dimapur, Nagaland, India
Abstract— The rapid development of digital technologies has begun to transform the internationalization strategies of multinational enterprises (MNEs). By 2018, technologies such as cloud computing, big-data analytics, enterprise resource planning, e-commerce, mobile technologies, automation, the Internet of Things (IoT), digital platforms and Industry 4.0 were increasingly influencing how enterprises identified foreign-market opportunities, selected entry modes and coordinated international operations. This paper examines the influence of digital technologies on foreign-market entry and international expansion strategies, with particular reference to Indian multinational enterprises. The study adopts a descriptive and analytical research design based on secondary data and existing literature. The analysis suggests that digital technologies reduce information and communication costs, improve access to foreign customers, strengthen global coordination and enable firms to internationalize with greater speed and flexibility. Indian enterprises, particularly in information technology and knowledge-intensive industries, demonstrate how digital capabilities can compensate for certain resource and geographical disadvantages faced by firms originating from emerging economies. The paper concludes that digital capabilities were becoming an increasingly significant firm-specific advantage in determining international expansion by 2018.
Keywords: Digital Technologies, Foreign Market Entry, Internationalization, Multinational Enterprises, India, Digitalization, Industry 4.0, International Business.
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