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Ritesh Malviya
Independent Researcher
Delhi, India
Abstract
Prescription abandonment, defined as the failure to retrieve a prescribed medication from the pharmacy, poses a significant challenge in chronic disease management. Despite clinical advances and widespread access to therapeutic regimens, a substantial percentage of patients never initiate treatment. This phenomenon undermines disease control, increases the risk of complications, and inflates long-term healthcare costs. The present study investigates behavioral and psychological drivers contributing to prescription abandonment among patients with chronic conditions such as hypertension, type 2 diabetes, and hyperlipidemia. Drawing upon a multidisciplinary review and a mixed-method approach, the research explores the roles of patient health beliefs, perceived disease severity, medication cost perception, health literacy, and provider-patient communication. Key findings indicate that psychological inertia, mistrust in medication efficacy, fear of side effects, and low perceived need for immediate treatment are primary contributors. The study highlights the need for targeted behavioral interventions, improved patient counseling, and pharmacist-led follow-ups to mitigate this issue.
Keywords
Prescription abandonment, chronic disease, behavioral drivers, patient adherence, health literacy, medication non-initiation, psychological inertia, patient perception, pharmacist intervention, disease management
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