Er. Aman Shrivastav
ABESIT Engineering College
Ghaziabad, India
Abstract
Digital transformation has become a critical driver in modernizing pharmacy retail management. This study examines the effectiveness of digital transformation initiatives in enhancing operational efficiency, customer engagement, and overall profitability in pharmacy retail settings. By integrating digital technologies—such as electronic inventory systems, mobile applications, and data analytics—pharmacies can improve supply chain operations, streamline customer service, and support decision-making processes. The study employs a mixed-methods approach, combining quantitative analysis from survey data with qualitative insights from in-depth interviews with pharmacy managers. Statistical analysis reveals significant improvements in inventory accuracy and customer satisfaction scores after digital implementation. The findings suggest that while digital transformation yields substantial benefits, challenges remain in terms of staff training and data security. The paper concludes with recommendations for future research and practical strategies for overcoming identified challenges.
Keywords
Digital Transformation, Pharmacy Retail, Operational Efficiency, Customer Engagement, Inventory Management, Data Analytics
References
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.rishabhsoft.com%2Fblog%2Fpharmacy-management-software-development&psig=AOvVaw3vjNOKIvuwxYMsUdksXtSQ&ust=1740388517771000&source=images&cd=vfe&opi=89978449&ved=0CBQQjRxqFwoTCKCjkdq62YsDFQAAAAAdAAAAABAE
- https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.jaroeducation.com%2Fblog%2Fbenefits-of-inventory-management%2F&psig=AOvVaw1yhGqWn0dW6IwsosHmG-uJ&ust=1740388863741000&source=images&cd=vfe&opi=89978449&ved=0CBQQjRxqFwoTCLDOmfS72YsDFQAAAAAdAAAAABAE
- Porter, M. E., & Heppelmann, J. E. (2014). How smart, connected products are transforming competition. Harvard Business Review, 92(11), 64–88.
- Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2015). From multi‐channel retailing to omni‐channel retailing: Introduction to the special issue on multi‐channel retailing. Journal of Retailing, 91(2), 174–181.
- Kumar, V., & Petersen, A. (2016). The role of digital transformation in inventory management: A case study. Journal of Business Research, 69(7), 2534–2541.
- Berman, S. J. (2012). Digital transformation: Opportunities to create new business models. MIT Sloan Management Review, 53(2), 27–32.
- Lee, S. M., & Trimi, S. (2013). Innovation for creating a smart future: Trends and impact of digital transformation in the retail industry. Journal of Business Innovation, 8(3), 45–59.
- Laudon, K. C., & Traver, C. G. (2015). E-commerce: Business, technology, society. Pearson.
- Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2015). Electronic commerce 2015: A managerial and social networks perspective. Springer.
- Rigby, D., & Vishwanath, V. (2006). Personalized online and in‐store marketing: The evolution of digital retail. Journal of Retail Analytics, 2(1), 34–49.
- Chaffey, D. (2015). Digital business and e-commerce management: Strategy, implementation and practice. Pearson Education.
- Brynjolfsson, E., & McAfee, A. (2014). The second machine age: Work, progress, and prosperity in a time of brilliant technologies. W. W. Norton & Company.
- Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. (2013). Digital business strategy: Toward a next generation of insights. MIS Quarterly, 37(2), 471–482.
- Chen, D. Q., Mocker, M., Preston, D. S., & Teubner, A. (2010). Information systems strategy: Reconceptualization, measurement, and implications. MIS Quarterly, 34(2), 233–259.
- Huang, M.-H., & Rust, R. T. (2011). Technology-driven service strategy. Journal of the Academy of Marketing Science, 39(4), 639–649.
- Boudreau, K. J., & Robey, D. (2005). Enacting integrated information technology: A human agency perspective. Information Systems Research, 16(1), 3–22.
- Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27(3), 51–90.
- Kannan, P. K., & Li, H. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), 22–45.
- Laudon, K. C., & Traver, C. G. (2016). E-commerce 2016: Business, technology, society (12th ed.). Pearson.
- Brynjolfsson, E., Hu, Y. J., & Rahman, M. S. (2013). Competing in the age of omnichannel retailing. MIT Sloan Management Review, 54(4), 23–29.
- Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2015). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 70, 1–8.
- Wolcott, R. C., & Lippitz, M. J. (2007). The art of innovation: Lessons in creativity from IDEO, America’s leading design firm. Currency/Doubleday.