Lavanya Sriram
Independent Researcher
Tamil Nadu, India
Abstract
Clinical trial recruitment is a complex endeavor, particularly in mid-stage trials (Phase II), where participant motivation, therapeutic promise, and ethical clarity converge. Effective marketing strategies are essential to ensure timely enrollment without compromising participant autonomy or ethical standards. This study evaluates various ethical marketing strategies employed in mid-stage clinical trials, emphasizing transparency, community engagement, informed consent, and patient-centered communication. The research explores the intersection of regulatory compliance and persuasive outreach by analyzing past trials, academic publications, and institutional protocols. Findings suggest that ethical marketing not only enhances recruitment rates but also improves participant trust, retention, and overall trial integrity. This manuscript contributes to refining recruitment practices by advocating for ethically sound and scientifically valid communication strategies in clinical trial marketing.
Keywords
Clinical trial recruitment; Mid-stage trials; Ethical marketing; Informed consent; Patient engagement; Phase II trials; Recruitment strategies; Health communication; Trial integrity; Clinical ethics
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