DOI: https://doi.org/10.63345/ijrmp.v10.i11.3
Ankit Sahu
Independent Researcher
Madhya Pradesh, India
Abstract
This manuscript examines the incorporation of gamification elements into pharmaceutical sales training programs. Gamification, defined as the use of game design techniques in non-game contexts, has emerged as a promising approach to engage sales representatives and enhance learning outcomes. In the context of pharmaceutical sales, where complex product knowledge and regulatory requirements are critical, gamification offers a method to foster interactive learning, improve retention of information, and build strategic thinking. This study reviews the relevant literature up to 2020, outlines a mixed-method research design, and presents findings from a pilot study involving pharmaceutical sales professionals. The results indicate that gamification can lead to higher engagement, better knowledge retention, and increased motivation among trainees. The paper concludes with implications for training design and future research directions.
Keywords
Gamification; Pharmaceutical Sales; Sales Training; Engagement; Knowledge Retention; Mixed-Method Research
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