Impact of Artificial Intelligence on Drug Marketing Strategies

Prof. (Dr) Punit Goel
 Maharaja Agrasen Himalayan Garhwal University

Uttarakhand, India

orcid- https://orcid.org/0000-0002-3757-3123

drkumarpunitgoel@gmail.com

Abstract

The emergence of artificial intelligence (AI) has revolutionized numerous industries, with drug marketing in the pharmaceutical sector being one of the most dynamic areas of transformation. This manuscript examines the impact of AI on drug marketing strategies by exploring the evolution of marketing tactics, the integration of data analytics, and the improvement in customer engagement. Using a blend of qualitative literature review and quantitative analysis, this study demonstrates how AI-powered platforms contribute to more efficient targeting, optimized resource allocation, and enhanced decision-making. The findings indicate a paradigm shift in marketing approaches that could lead to improved market penetration and patient outcomes. Implications for future research and strategic adaptations within the industry are discussed.

Keywords

Artificial Intelligence, Drug Marketing, Pharmaceutical Strategies, Data Analytics, Customer Engagement, Digital Transformation

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