Impact of Artificial Intelligence on Pharmaceutical Marketing Strategies

DOI: https://doi.org/10.63345/ijrmp.v13.i2.1

Ishita Bansal

Independent Researcher

Uttar Pradesh, India

Abstract

The rapid integration of artificial intelligence (AI) into various industries has notably transformed pharmaceutical marketing strategies. This manuscript examines the multifaceted impact of AI on pharmaceutical marketing through an extensive literature review, statistical analysis, and empirical discussion. AI has enabled pharmaceutical companies to enhance their customer targeting, optimize digital campaigns, and streamline operations, thereby increasing market efficiency and patient engagement. The paper outlines key applications of AI—from data mining and predictive analytics to chatbots and personalized content delivery—while also addressing challenges such as data privacy and regulatory compliance. Through a structured methodology involving both qualitative literature synthesis and quantitative statistical analysis, the study demonstrates that AI-driven marketing strategies not only improve outreach and ROI but also facilitate adaptive responses to the evolving healthcare environment. The findings underscore the transformative role of AI in reshaping the competitive landscape of pharmaceutical marketing, offering both immediate benefits and long-term strategic opportunities.

Keywords

Artificial Intelligence, Pharmaceutical Marketing, Digital Transformation, Machine Learning, Data Analytics, Strategic Innovation

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