Integration of Augmented Reality (AR) in Pharmaceutical Sales Training

DOI: https://doi.org/10.63345/ijrmp.v12.i3.1

Rajshree Soren

Independent Researcher

Meghalaya, India

Abstract

The rapid evolution of technology in the healthcare industry has led to the integration of innovative approaches for professional training. Augmented Reality (AR) is one such breakthrough that has the potential to revolutionize pharmaceutical sales training by offering immersive, interactive, and personalized learning experiences. This manuscript examines the incorporation of AR into pharmaceutical sales training, outlining its benefits, challenges, and implementation strategies. By analyzing existing literature up to 2021 and conducting empirical research through surveys and statistical analysis, this study investigates how AR can enhance knowledge retention, product understanding, and engagement among pharmaceutical sales representatives. The findings suggest that AR-based training programs result in higher trainee satisfaction, improved performance metrics, and a more efficient learning process compared to conventional training methods. The paper concludes with recommendations for integrating AR technology in training curricula and discusses the future outlook of technology-enhanced sales education in the pharmaceutical sector.

Keywords

Augmented Reality, Pharmaceutical Sales Training, Immersive Learning, Technology Integration, Training Effectiveness

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