Role of Corporate Social Responsibility (CSR) in Enhancing Brand Image in the Pharmaceutical Industry

DOI: https://doi.org/10.63345/ijrmp.org.v8.i6.2

Nimit Aggarwal

Telangana, India

Abstract

Corporate Social Responsibility (CSR) has emerged as a pivotal strategy in today’s competitive market, particularly in industries where public trust and ethical practices are paramount. This study explores the role of CSR initiatives in enhancing the brand image of pharmaceutical companies. Given the unique challenges faced by the pharmaceutical sector—such as stringent regulatory requirements, ethical dilemmas, and public scrutiny—effective CSR practices can serve as a key differentiator. By integrating stakeholder theory with brand management frameworks, the research examines how transparent, ethical, and socially responsible activities contribute to a more positive brand perception. The manuscript presents a detailed literature review covering studies up to 2018, followed by a mixed-method research design. Data were collected through surveys and in-depth interviews with industry professionals and consumers. The findings suggest that proactive CSR strategies not only improve corporate reputation but also build consumer loyalty and trust. These insights contribute to a broader understanding of how CSR can serve as a catalyst for sustainable brand equity in the pharmaceutical industry.

Keywords

Corporate Social Responsibility, Brand Image, Pharmaceutical Industry, Stakeholder Engagement, Ethical Practices

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