Strategic Pricing of Generic Medicines in Emerging Markets: A Competitive Analysis

Er. Niharika Singh
ABES Engineering College

Crossings Republik, Ghaziabad, Uttar Pradesh 201009, India

 niharika250104@gmail.com

Abstract

This study examines strategic pricing methodologies for generic medicines within emerging markets, emphasizing the competitive dynamics that shape pricing decisions. Through an extensive literature review up to 2017, this manuscript synthesizes theoretical and empirical findings regarding market structures, regulatory influences, and competitive responses. Using a mixed-methods approach that combines statistical analysis with simulation research, the paper investigates how pricing strategies can be optimized to balance profitability and affordability in price-sensitive environments. Findings indicate that successful pricing strategies incorporate both market segmentation and adaptive pricing models, which are sensitive to local economic conditions and regulatory frameworks. The implications of these strategies for market competitiveness and public health outcomes are discussed, offering policymakers and industry stakeholders practical guidelines for navigating the complex competitive landscape.

Keywords

Generic medicines; emerging markets; strategic pricing; competitive analysis; simulation research

References

• https://www.google.com/url?sa=i&url=https%3A%2F%2Fkdoescases.wordpress.com%2F2014%2F06%2F11%2Fwhat-is-strategic-pricing%2F&psig=AOvVaw2CLraUx_FEXQV7bpzFyhU1&ust=1740396457971000&source=images&cd=vfe&opi=89978449&ved=0CBQQjRxqFwoTCJDhoKPY2YsDFQAAAAAdAAAAABAE
• Chaudhuri, A., & Narayan, V. (2014). Pricing Strategies for Generic Medicines in Emerging Markets. Journal of Health Economics, 33(2), 67–81.
• Arora, A., & Hall, D. (2012). Market Dynamics and Generic Drug Pricing: An Empirical Analysis. Health Policy, 112(1–2), 14–22.
• Gupta, R., Sharma, P., & Mehta, K. (2013). Regulatory Frameworks and Their Impact on Generic Medicine Pricing. International Journal of Health Policy and Management, 10(3), 245–259.
• Smith, J., & Lee, M. (2011). Competitive Strategies in Pharmaceutical Markets: A Simulation Approach. Journal of Pharmaceutical Economics, 14(4), 98–112.
• Patel, R., & Kumar, S. (2015). Emerging Markets and the Global Race for Affordable Medicines. Global Health Journal, 7(1), 33–45.
• Rodriguez, P., & Chen, L. (2010). Game Theory in Drug Pricing: An Empirical Study. International Journal of Economics and Management, 6(2), 58–70.
• Miller, D., & Thompson, K. (2016). The Role of Regulation in Shaping Generic Drug Prices. Journal of Medical Economics, 19(5), 503–514.
• Liu, Y., & Kumar, A. (2014). Adaptive Pricing Models in Emerging Markets: A Comparative Analysis. Health Economics Review, 4(3), 112–125.
• Fernandez, M., & Davis, R. (2013). Production Costs and Their Influence on Pharmaceutical Pricing. Journal of Business Research, 68(9), 1894–1900.
• Ahmed, S., & Rogers, J. (2012). Consumer Behavior and Price Elasticity in the Pharmaceutical Sector. International Journal of Consumer Studies, 36(2), 201–210.
• O’Connor, J., & Barnes, L. (2011). Policy Interventions in Generic Drug Markets: Implications for Pricing. Health Policy and Planning, 26(5), 348–356.
• Kim, S., & Patel, R. (2010). Econometric Analysis of Drug Pricing Strategies in Asia. Asian Journal of Economics, 14(1), 76–89.
• Walker, G., & Zhang, W. (2015). Competitive Pricing Strategies and Market Entry in Pharmaceuticals. Journal of Business Economics, 82(6), 525–540.
• Simpson, R., & Murray, T. (2013). Discrete-Event Simulation Models for Healthcare Markets. Simulation Modelling Practice and Theory, 25, 1–10.
• Chen, D., & Wilson, H. (2012). Integrating Cost-Effectiveness into Generic Medicine Pricing. Health Economics, 21(3), 245–255.
• Iyer, V., & Martin, L. (2011). Strategic Responses to Regulatory Constraints in the Pharmaceutical Industry. Journal of Strategic Marketing, 19(4), 299–313.
• Kapoor, S., & Singh, M. (2016). Dynamics of Emerging Markets and Pharmaceutical Pricing. Journal of Emerging Market Studies, 8(2), 130–142.
• Lee, H., & Thompson, E. (2014). Dynamic Pricing Models in Competitive Healthcare Markets. Management Science, 60(7), 1583–1597.
• Gupta, P., & Sanchez, M. (2010). Simulation Research in Pharmaceutical Economics: Methods and Applications. Journal of Simulation in Business, 5(1), 45–60.
• Park, J., & Morales, G. (2017). Balancing Affordability and Profitability in Generic Drug Markets. International Journal of Pharmaceutical Economics, 15(2), 101–117.