DOI: https://doi.org/10.63345/ijrmp.org.v9.i10.1
Rekha Das
Independent Researcher
New Delhi, India
Abstract
This manuscript explores how the shift to remote work has transformed pharmaceutical sales and marketing strategies. With increasing digital adoption and evolving consumer expectations, pharmaceutical companies have had to recalibrate traditional face‐to‐face interactions to embrace virtual communication channels. The study reviews the literature up to 2019, outlines a mixed-methods methodology incorporating surveys and statistical analyses, and discusses findings that underscore both challenges and opportunities in remote pharmaceutical engagements. Key insights include the importance of digital training, the integration of data analytics in decision-making, and the potential of remote work to improve customer reach while also presenting challenges in relationship building and regulatory compliance. These insights offer guidance for firms seeking to adapt to a rapidly evolving market landscape.
Keywords
Remote Work; Pharmaceutical Sales; Marketing Strategies; Digital Transformation; Telecommuting; Data Analytics
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