The Rise of AI Chatbots in Pharmaceutical Marketing and Customer Engagement

DOI: https://doi.org/10.63345/ijrmp.v11.i10.1

Neeraj Chauhan

Independent Researcher

Himachal Pradesh, India

Abstract

The pharmaceutical industry has experienced a paradigm shift with the integration of advanced technologies that streamline operations and enhance customer interactions. Among these technologies, AI chatbots have emerged as pivotal tools in pharmaceutical marketing and customer engagement. This manuscript explores the transformative role of AI chatbots in the industry, detailing their benefits, challenges, and future potential. The study delves into the evolution of chatbots within the context of digital transformation, presents a critical review of literature up to 2021, and outlines a mixed-methods research approach to evaluate the impact of AI chatbots on marketing strategies and customer satisfaction. Key findings indicate that AI chatbots not only improve operational efficiency but also personalize customer interactions, leading to higher engagement rates and improved market outcomes. The implications of these findings are discussed, along with recommendations for integrating chatbot technology within regulatory and compliance frameworks typical of the pharmaceutical landscape.

Keywords

Artificial Intelligence, Chatbots, Pharmaceutical Marketing, Customer Engagement, Digital Transformation, Healthcare Innovation

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