DOI: https://doi.org/10.63345/ijrmp.v12.i1.2
Niharika Singh
ABES Engineering College
Ghaziabad, India
Abstract
Digital marketplaces have emerged as transformative platforms in the healthcare sector, particularly in the distribution and pricing of pharmaceuticals. This manuscript examines how digital marketplaces contribute to reducing drug costs for consumers by enhancing price transparency, fostering competition, and broadening access to medications. It synthesizes literature up to 2022, integrates statistical analyses from recent studies, and outlines methodological approaches used in current research. The analysis suggests that digital marketplaces not only streamline procurement processes but also drive cost efficiency by connecting buyers directly with sellers, thus bypassing traditional intermediaries. Furthermore, these platforms facilitate real-time pricing updates and enable consumers to compare options effortlessly, resulting in increased market efficiency. This paper also discusses the methodological framework for evaluating digital marketplace performance, presents statistical evidence through a comparative table, and delineates the study’s findings. The conclusion underscores the positive implications of digital innovations on drug pricing and highlights future research directions, including expanding data analytics capabilities and exploring regulatory impacts. Overall, digital marketplaces represent a significant opportunity to alleviate the economic burden of high drug prices on consumers while ensuring quality and accessibility in pharmaceutical care.
Keywords
Digital marketplaces, drug costs, online pharmacies, healthcare access, consumer savings, digital innovation
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